Writing

Notes from building support and operations teams since 2017.

Playbooks, opinions, and what we have learned the hard way. Built for founders, heads of support and operations, and anyone trying to make the human side of this work actually work.

Playbook

Outsourcing vs in-house support: the real math.

Most teams compare a salary to an invoice and stop there. Here is the fuller picture of what building in-house actually costs, and the point where a dedicated team starts to win.

June 17, 2026 · 6 min read · Read article →

Shorter takes between posts go out on LinkedIn. The deeper playbooks land here.

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